Community Digital Platforms. Authors: Adolfo Castilla and José María González del Álamo
This post is a direct continuation of the previous one and refers to the meeting held in Santo Domingo de Silos, Covarrubias and Palacio de Saldañuela on September 8 and 9 with the participation of Universidad Francisco de Vitoria, El Valle Digital and Innovation Wars/CiBUC. We begin by highlighting some of the aspects of interest not covered in the previous post related to the Tallent for Challange project. We refer in particular to the Collective Artificial Intelligence methodology, to what has been achieved in El Valle Digital Sierra de la Demanda and to digital platforms as business models.
We end with a brief introduction to what we have called Community Digital Platforms, a term coined by the authors of this Blog to refer to the platforms programmed in El Valle Digital.
We will provide more information on the platforms in question in future posts and we will go into some detail on the work carried out in the meeting in the Sierra de la Demanda.
Aspects of interest in the meeting in Covarrubias and Saldañuela
There are several aspects of the Tallent for Challange meeting we referred to in the previous post that are worth dwelling on. They are: a reminder of the Innovation Wars/CiBUC’s Collective Artificial Intelligence (CAI) methodology, a review of important data from El Valle Digital and, most especially, a description of what we mean by “community digital platforms” which are those that are programmed and being developed in El Valle Digital.
The IAC is a methodology developed by Innovation Wars/CiBUC that allows, in collectives of people of all kinds, to find powerful, disruptive and superior ideas to those of the isolated individuals that compose them. The ideas “emerge” from these groups, always new and not contributed in isolation by any of its components, through the rigorous and genuine process developed by Innovation Wars/CiBUC.
Its origin lies in the ideas of “Collective Intelligence” contributed by authors such as the French-Tunisian
Pierre Lévy
(born in 1956), author of the 1994 book L’Intelligence collective. Pour une anthropologie du cyberspacethe American
Thomas Malone
(born in 1952), founder and director of the MIT Center for Collective Intelligence, the British
Geoff Mulgan
(born 1961), Professor of Collective Intelligence, Public Policy and Social Innovation at University College London, and several others.
Basis
Its basis, on the other hand, is found in biological phenomena of the world of certain well-known insects, such as ants, bees and termites, capable of giving birth to impressive constructions by working in collectives in which none of the individuals that compose them are capable of making them alone or even imagining them. These phenomena are referred to as “stigmergy”.
stigmergy
“introduced by the ant scholar Pierre-Paul Grassé Pierre-Paul Grassé (1895-1985) and whose meaning is “collaboration through the physical environment”.
Innovation Wars/CiBUC Collective Artificial Intelligence Origins
Its possibility has arisen from the digital world in which we live, the development of digital networks of all kinds, the hyperconnectivity they allow, the information and knowledge available to all instantly and without geographical restriction and the use, among other things, of Artificial Intelligence, abundant today in isolated computers and digital networks.
Its opportunity, on the other hand, has come as a result of years of effort, study and research by the Innovation Wars/CiBUC team, which has managed to create its own highly effective methodology applicable to all types of business, institutional and social activities.
Those of us who have contributed to its implementation believe that the IAC is a new way of managing companies, teams and projects in the digital era and we know, from our accumulated experience, that it works, and that we are proud to help our clients solve their most challenging challenges.
The list of areas in which we have carried out projects is long and includes the following: Organizational Transformation; Cultural Transformation; Business Development; Digital Transformation; Agile Project Management; Strategic Planning and Management; Open Innovation; Event Intelligence; Talent Acquisition; Executive Assessment; Product Launch; Knowledge Management; and others.
We believe that we have provided a disruptive technology in which intelligence is not generated by computers, but arises from the combination of well-designed and scheduled human-machine tasks.
Collective Intelligent Management
It constitutes a new way of managing which we have called Collective Intelligent Management (CIM) and which is aimed at enabling managers to face complex challenges (ambitious objectives; difficult questions; diverse visions). Doing it with quality personal reflection (Sincere answers; Constructive spirit; Individual vision). All based on a deep knowledge of the reality (Stratification by domains; Clarifying labeling; Frequency analysis). Always with intelligence contribution (Hybridization and synthesis; Prevalence analysis; Polyhedral segmentation). And it always includes action plans (What problems emerge?; What solutions are convincing?; What is the smartest route?).
As José Luis Santamaría, another key partner of Innovation Wars/CiBUC, says, a disruptive technology for curious, brave and collaborative managers who love to face new challenges, open their minds and learn, work with different people and try new methods.
A technology that is also very profitable, since it provides six major advantages: what we call, CUALI-CUANTI (Combination of qualitative and quantitative information); AGILITY (Agility in the process, weeks not months); INTELLIGENCE (Sum of intelligences to obtain relevant results); ALIGNMENT (Automatic generation of a shared vision); COMMITMENT (Automatic generation of collective and individual commitment); REAL IMPACT (Guided accompaniment until the objective is achieved).
A very easy to apply technology that is conducted via e-mail with no further requirements and through personal cell phones.
A complete methodology that allows you to do the smart thing, do it right, do it fast, measure the results and drive the business forward.
A summary of the Innovation Wars/CiBUC general plan
And, to say it all in this quick summary of what IAC is, a concatenation of conceptual, methodological and technical realizations that go from the original Collective Intelligence, to the original Intelligence. [Artificial] Collective, from this to the Collective Brain and the Enterprise Neural Networks and from all this to the Collective Intelligent Management.
The Digital Valley Sierra de la Demanda
As for the Digital Valley Sierra de la Demanda just say that we are currently in the second year of activity, and that briefly can be given the following information: arose from a simple talk in which the CEO of CiBUC, son of Salas de los Infantes, launched in his village the challenge of transforming the region in the first Digital Valley of Spain, using the power of the Collective AI as an engine of development.
In the summer of 2020 the local action group AGALSA picks up the gauntlet and its Board of Directors approves the Leader program funding to this project together with the company CiBUC as co-promoter and responsible for its implementation.
The Digital Valley is defined as a geographic territory that intends to multiply its attractiveness through digital technology. From the outset, an exciting journey of intense work is proposed, in which talent, strategy, specific projects and the results to be obtained are included as basic elements.
In numerical terms, the results to date are nothing short of spectacular: 916 volunteers have been mobilized as active participants in the project; 653 individual ideas have been contributed; 6,461 Zoom hours have been used; 28 initiatives have been generated and as many work teams have been created; 50 new services have been proposed and 14 digital platforms have been programmed.
The digital platforms in question, programmed as concrete activities with the possibility of providing services and putting down economic roots, have led us to reflect on these digital tools and adapt them to El Valle Digital. We base on them the possible businesses to be created and we interpret them, not as simple technological structures, but as digital platform businesses focused on facilitating interactions between a large number of participants.
Community Digital Platforms
The platforms will provide a governance structure and a set of standards and protocols that will facilitate the take-off of globally scalable businesses.
According to a recent OECD report, An Introduction to Online Platforms and Their Role in the Digital Transformation, online platforms support so many of our day-to-day activities that we have become fond of and dependent on them in our personal and professional lives.
It reviews detailed profiles of twelve of the world’s leading platform companies and considers what they actually do, how they do it and why they are financially successful.
A platform, according to the report, is “A digital service that facilitates interactions between two or more distinct but interdependent groups of users (companies or individuals) who interact through the service via the Internet.
The report mentions its many uses: market places, search engines, social media, creative content, app stores, communication services, payment systems, collaborative or gig economy services, etc.
It groups platforms into four basic types: Learning Platforms; Social Platforms; Mobilization Platforms; and Aggregation Platforms.
Finally, we list a long series of digital platforms classified by their added value. Specifically, and from least to most valuable, the following are listed: services, products, payments, investment, social networks, communication, development, content, games and intelligence.
Digital networks are very important for El Valle Digital, to such an extent that we have coined a new and own denomination adapted to what is needed. This is the “Community Digital Networks” to whose explanation we will dedicate the next posts together with what was done in the Santo Domingo de Silos, Covarrubias and Saldañuela conferences.
Community Digital Platforms Community Digital Platforms Community Digital Platforms Community Digital Platforms Community Digital Platforms Community Digital Platforms
