{"id":1872,"date":"2020-03-05T08:54:54","date_gmt":"2020-03-05T08:54:54","guid":{"rendered":"https:\/\/cibuc.com\/blog\/goldcorp-towards-the-first-example-of-crowdsourcing\/"},"modified":"2020-03-05T08:54:54","modified_gmt":"2020-03-05T08:54:54","slug":"goldcorp-towards-the-first-example-of-crowdsourcing","status":"publish","type":"post","link":"https:\/\/cibuc.com\/en\/goldcorp-towards-the-first-example-of-crowdsourcing\/","title":{"rendered":"Goldcorp: towards the first example of crowdsourcing"},"content":{"rendered":"<p>Crowdsourcing is increasingly forging its weight in companies that are joining innovation as the main axis to progress in a world where technology is ahead of people. But how to achieve an effective union of people and technology? This is a good example.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1106 size-full\" src=\"https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/ORO-de-Goldcorp.jpg\" alt=\"Gold for Goldcorp\" width=\"900\" height=\"600\" srcset=\"https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/ORO-de-Goldcorp.jpg 900w, https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/ORO-de-Goldcorp-300x200.jpg 300w, https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/ORO-de-Goldcorp-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>To do so, we will recover a striking case in the mining industry: <strong>the Goldcorp challenge <\/strong>.  <\/p>\n<h2>What is crowdsourcing?<\/h2>\n<p>We must introduce ourselves to the subject knowing what concepts we are dealing with and why this term has become a benchmark for companies.<\/p>\n<p>This English word comes from the union of <strong>crowd<\/strong> and <strong>outsourcing<\/strong> &#8211; external resources. <strong>Open outsourcing of tasks<\/strong> would be a good definition in English.<\/p>\n<p>Crowdsourcing consists of taking activities previously performed by employees to the outside, leaving them in <strong>charge of a group of people or a specific community through an open call <\/strong>.  <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1107 size-full\" src=\"https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/externalizacion.jpg\" alt=\"outsourcing of tasks with crowdsourcing\" width=\"900\" height=\"600\" srcset=\"https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/externalizacion.jpg 900w, https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/externalizacion-300x200.jpg 300w, https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/externalizacion-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3>Advantages of crowdsourcing in the company<\/h3>\n<p>The organizations that carry out this methodology will select the most suitable people to carry out the different projects, solve the most complex problems and <strong>contribute to the advancement of the business through relevant ideas<\/strong>. What are the benefits?<\/p>\n<ul class=\"margenLista\">\n<li>By being anonymous<strong>, they gain more confidence<\/strong> to expose what they really think about a product or service.<\/li>\n<li>People who see the company from the outside <strong>propose <a href=\"https:\/\/cibuc.com\/blog\/jose-maria-gonzalez-la-inteligencia-artificial-colectiva-surge-al-enfrentar-a-las-ideas-en-lugar-de-enfrentar-a-las-personas\/\">initiatives from another point of view that cause changes in focus<\/a> <\/strong>.  <\/li>\n<li><strong>It reduces efforts and costs<\/strong> because the selected group does not work as just another employee. This equipment will help to perform certain jobs for a specific reward.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1108 size-full\" src=\"https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/tareas.jpg\" alt=\"outsourcing company tasks with crowdsourcing\" width=\"900\" height=\"600\" srcset=\"https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/tareas.jpg 900w, https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/tareas-300x200.jpg 300w, https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/tareas-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2>The search for gold. The first example of crowdsourcing<\/h2>\n<p>It may be reductionist to present the case of Goldcorp as the first example of crowdsourcing. The truth is that many experts classify it as such, due to its size and because it is a clear case of <strong>collaborative outsourcing<\/strong>.<\/p>\n<p>In the late 1990s, Canadian gold mining company Goldcorp was going through a crisis. They did not earn significant profits, mainly. Its founder, Rob McEwen, called in geologists from the organization and asked them to look for more gold at the Red Lake mine.<\/p>\n<p>These experts determined that the amount of gold could be remarkable, but<strong> it was necessary to think about where to start looking <\/strong>.  <\/p>\n<p>McEwen wanted the process to be <strong>neither time-consuming nor excessively costly<\/strong>, considering the situation the company was in.<\/p>\n<blockquote><p>Fifty percent of all these locations were previously unknown to the company.<\/p><\/blockquote>\n<h3>Goldcorp and its Linux inspiration<\/h3>\n<p>Inspired by the construction of the Linux software operating system, <strong>McEwen decided to take crowdsourcing as a solution <\/strong>.  <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1110 size-full\" src=\"https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/gold.jpg\" alt=\"Gold for Goldcorp\" width=\"900\" height=\"600\" srcset=\"https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/gold.jpg 900w, https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/gold-300x200.jpg 300w, https:\/\/cibuc.com\/wp-content\/uploads\/2020\/03\/gold-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>To this end, the company&#8217;s founder proposed to publish all the geological data from an investigation carried out by the company in 1948 on that enclave.<\/p>\n<p>With a reward of $575,000, participants from all over the world dared to review all this data in order to find the location of the gold. This challenge <strong>generated four winning solutions <\/strong>.  <\/p>\n<p>A 3D map of Red Lake was constructed where Goldcorp could identify 110 deposit sites. What is surprising is that <strong>fifty percent of all these locations were previously unknown to the company<\/strong>.<\/p>\n<h2>CiBUC&#8217;s commitment to crowdsourcing<\/h2>\n<p>At CiBUC we conceive of crowdsourcing as  <a href=\"https:\/\/cibuc.com\/blog\/inteligencia-artificial-colectiva-el-metalenguaje-para-la-productividad\/\"><strong>one of the most valuable utilities of the collective intelligence [artificial] <\/strong><\/a>  as it allows us to throw all kinds of challenges and challenges to the crowd in search of the best solution, but with a major difference and that is that CiBUC does not focus on individual solutions,  <strong>but towards the best collective solutions<\/strong>synthesized with A.I. through grouping, combining and voting processes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crowdsourcing is increasingly forging its weight in companies that are joining innovation as the main axis to progress in a world where technology is ahead of people. But how to achieve an effective union of people and technology? This is a good example. To do so, we will recover a striking case in the mining industry: the Goldcorp challenge . [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[111,131,132,135,134,133],"class_list":["post-1872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collective-artificial-intelligence","tag-artificial-intelligence","tag-crowdsourcing-en","tag-goldcorp-en","tag-linux-en","tag-mcewen-en","tag-outsource-tasks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Goldcorp: towards the first example of crowdsourcing - cibuc.com<\/title>\n<meta name=\"description\" content=\"Crowdsourcing consists of outsourcing activities previously performed by employees. 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